Il Gommista

Social Media

We redefined Il Gommista’s presence on Instagram and Facebook, building a communication strategy designed to speak the language of social media without losing the brand’s credibility. Irony and professionalism coexist in the content: we talk about customers, unexpected situations, workshop life and everyday moments with a light and recognizable tone, always keeping the team’s expertise and passion at the heart of the story.

From the editorial plan to publication, we manage the entire content creation process. We produce photos and videos, edit them and develop formats capable of highlighting people, services and real moments from the business, while maintaining colors, fonts and a visual language consistent with Il Gommista’s identity. Irony is therefore born from everyday work and becomes a tool to bring the brand closer to people, without trivializing what it communicates.

Alongside organic communication, we develop a Social ADV strategy dedicated to promoting services and new initiatives. We plan and optimize campaigns by working on audiences, budgets and timing, with the aim of expanding content reach and turning the brand’s social presence into a concrete driver for brand growth.