Photo Shoot
The professional photo shoot was organised with particular attention to the composition of the images and the lighting, in order to enhance the textures, colours and details of each creation. From pralines to leavened products, each shot was designed to stimulate the senses and convey the craftsmanship behind each product. The photo shoots included both still life and environmental shots, to contextualise the products and convey the atmosphere of the bakery. The photos were taken by a professional photographer, who worked closely with the bakery's team to ensure that each shot was perfect. The photo shoots included both still life and environmental shots to contextualise the products and convey the welcoming atmosphere of the patisserie.
Website
The website of the
was designed in 2025 to integrate aesthetics and functionality, offering a digital experience that
enhances the artisan tradition and quality of its products.
The architecture of the site was developed following the
principles of UX
and UI design principles to ensure intuitive navigation on any device, thanks to advanced
optimisation for mobile.
The layout, The layout,
characterised by a clean and elegant design, effectively highlights the visual and textual content, ensuring that each element
contributes to conveying the uniqueness of the brand.
Advertising Billboard
Effective communication encompasses all channels: online and offline complement each other to build a solid brand
presence.
In the summer of 2025, we designed and created graphics for advertising billboards strategically positioned near the bakery.
The billboards represent a key point of contact with local customers, intercepting the
pedestrian and vehicle traffic in the area. Out-of-Home communication maintains high brand visibility in the target area, strengthening
brand awareness among potential customers who pass through the area every day.
Product packaging
To enhance the savoury takeaway line, we have developed new graphics for pizza and focaccia boxes. The packaging has been designed to be immediately recognisable, transforming each box into an element of brand awareness that accompanies the customer even outside the point of sale, strengthening the brand's presence in the area and contributing to the recognisability of the business.
