Web Portal and App
We designed and developed the entire TrovaParcheggio ecosystem, from the web platform to the booking system. Users can search for available parking facilities, compare different options and book online in just a few steps, while availability and rates from partner car parks are updated dynamically and bookings are tracked through our proprietary management system.
The same approach was applied to the App for iOS and Android, with a UI and UX experience specifically designed for smartphone use.
The website and App are constantly updated from both a technological and functional perspective, in order to keep the service simple for users making a booking and effective for those managing a car park.
We also handled the accessibility of the entire project internally, from the audit to the implementation and the related accessibility statement, together with SEO optimization of the content and technical architecture.
An ongoing process, essential to keep the platform high-performing, accessible and ready to grow alongside the partner network.
Campagne paid
Alongside the technological component, we develop a Digital Advertising strategy designed to increase TrovaParcheggio’s visibility and bring new users to the platform when they are planning their journey.
We plan campaigns, creative assets and promotional initiatives by working on target audiences, budgets and conversion goals, integrating paid activities with our SEO work. Through videos, promotions and discount codes, we support the growth of the portal and its partner car parks, turning communication into a concrete tool for generating traffic, bookings and new opportunities.