Social Media
Since March 2026, we have been managing WeLab18’s presence on Instagram, starting with the creation and setup of the new profile @welab_18 and developing an editorial strategy designed to communicate in a distinctive way the spaces, services and, above all, the experiences that come to life within the hub.
We periodically define the editorial plan and manage the entire content creation process: from content ideation to the production of photographs and videos, through to editing and publication on the channel. We showcase WeLab18’s spaces, hosted events, people and opportunities to connect, alternating informative content with more dynamic formats designed to enhance the project’s personality.
Every piece of content is created while maintaining strong consistency with WeLab18’s visual identity. Colors, fonts, graphic composition, filming and editing all contribute to building a consistent and recognizable social media presence. A process that combines attention to detail, technical expertise and strategic vision, guiding each piece of content from the editorial plan through to publication.
